The Creed empire is a long Franco-English story that has endured for over 230 years. Creed's origins date back to 1760, when James Henry Creed opened his first perfume house. Little by little, the house of Creed gained renown, and was even talked about at the English court. Creed then counted Queen Victoria as a loyal customer, a guarantee of continued success.
The history of Creed was then written in gold letters, arriving in Paris in 1854. Empress Eugenie was intoxicated by Creed's scents, and also embraced the olfactory phenomenon. At the time, Creed's customers included crowned heads who promoted the brand. Men were not excluded. The Comte d'Orsay, too, succumbed to the scents of Creed. The legend was born, and the Creed dynasty continues to honor its art.
The sixth generation is represented by Olivier Creed (President of the House), who continues to make Creed's letters of nobility shine. Erwin Creed embodies the seventh generation, perfumer from generation to generation.
With the most refined essences, Creed represents the purest in perfumery. His reputation is well established. The house of Creed is one of the oldest, which goes to show that Creed holds the recipe for success.
Today, Olivier and Erwin Creed are committed to providing their customers with an unforgettable olfactory experience. To achieve this, they make a point of meeting the producers, visiting them in the field for the human, "technical" aspect, as well as to ensure the quality of the raw materials, which must be as close as possible to the perfumers' expectations.